Comcast is launching a live TV streaming service to rival Sling, FuboTV, YouTube TV, Hulu + Live TV and all the rest. It’s called Now TV and it has something competitors lack, an extremely attractive price tag. Now TV includes 60 live channels and a Peacock subscription all for $20 each month.
There’s a slight catch. Now TV will only be available to Comcast Xfinity Internet customers and will operate as an add-on to any pre-existing service plan. A bare-bones Comcast cable plan costs $50 to $60 each month and doesn’t include Internet, so this is still a decent bargain.
The platform gives access to 40 premium cable channels, including standouts like AMC, Discovery, A&E, IFC, The History Channel, TLC, Lifetime and many more. It also comes with 20 hours of DVR storage and allows for three simultaneous streams. You also get 20 free ad-supported television (FAST) channels, like NBC News NOW, Sky News and a slew of genre-based channels. The service has some glaring omissions, however, as it doesn’t feature local broadcast TV or sports channels.
Of course, Now TV also includes a premium, though ad-supported, so you can watch the the hangout comedy Grand Crew and nearly 1,000 SNL episodes.
When the service launches in a few weeks, it’ll be accessible through the Xfinity Stream app and supported gadgets like Xfinity flex, Amazon Fire TV, iOS devices and Android devices. As for why Comcast would undercut competitors here on price, the cable arm of the company has been hit particularly hard by cord cutters, in just the first quarter of 2023.